One of VICTORIA'S LEADING TOY STORES

At Primary Toys we love toys so much so that we made them our business. They can unlock your child’s imagination, and are the doorway to new universes. From building blocks to action figures, and puzzles to magic tricks.

We have one of the most amazing selections of creative products for kids (and even grown-ups) in Australia.

CLEARANCE & SALES ITEMS

LIMITED TIME OFFER

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Free Shipping for Melbourne Metro when you purchase over $250

Free shipping for rest of Australia when you purchase over $400

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Our Products

At Primary Toys we specialise in toys, games, educational resources & home decor items, for toddlers younger kids and even adults, Our range of safe, well-priced products will keep your little rugrats entertained for hours on end, and help them learn and develop.

 Click on any of the images below to link you directly to our items! 

Puzzles & Games

Dolls, Puppets & Soft Toys

Books & Educational Resources

 Puzzles are an important educational learning tool for toddlers and young children as they provide many skills and mental learning benefits and opportunities.

We have a wide range of dolls, multi-cultural, handmade doll, soft toys & teddy's for kids of all ages, stuffed animals & dolls are a big favorite for kids, no matter what age they are.

We are an approved supplier for childcare centre's and kindergartens across Australia.
We have many educational resources and learning products for children of all ages, and hold a certificate from the government of Australia.

Home Décor

We have a huge range of handmade cushions & poufs, wall hanging & decorations, a lot of our home decor items are imported from disadvantaged communities to help support their visions within their communities. 

Musical Instruments

Music is the art of thinking with sound!
Check out our musical instruments from guitars to drums keeping your little ones entertained for hours!

Outdoor Play

Outdoor play is important not only for the young ones, but for adults too, we have balls, kites, children's bikes, scooters and more for the hole family to enjoy hours of outdoor entertainment together.

Children's Furniture

0-12 Months Range

Wooden Toys, Vehicles & Construction

We have a premium collection of beautifully hand-crafted furniture, all children's furniture at Primary Toys are made with high quality paints & materials and are non-toxic and safe for children.

Toy Bundles

Your child will grow and learn more in their first 12 months than at any other stage of their life. We have a small range of learning resources, new born baby gift packs soft toys, strollers/prams and more.

Imaginary Play & Costumes

We have a huge range of vehicles like Trucks, Trains sets, tractors and other farming vehicles sets. Also Blocks, tool kits and much more. The kids will love our range of wooden toys, we always focus on purchasing the best quality toys so children can get maximum play time out of them!

Arts and Craft

Check out our Toy Bundles, from books to doll sets and puzzles to Vehicles sets, not only is it more convenient, it will save you money! 

Imaginative play is essential for children of all ages. Acting out different roles and characters will not only be educational for them, but it will also help develop their emotional and social skills.

We have hundreds of different arts and craft supplies available on request at very competitive pricing, please contact us for more information.